Talking Moments of Trust, Mobile & Social at MMA's Los Angeles Forum
We're about to enter a holiday season like none other with more shoppers bringing their megaphones to retail locations where they will comment on Moments of Trust via Twitter, Facebook, text and more....
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Perrier Turns Up The Heat Through Mobile
Looking to reach a younger demographic, Nestle-owned Perrier turned to us at Hipcricket to mobilize its Le Club Perrier promotion. The multi-channel program featured a YouTube video that got hotter...
View ArticleA Latte and a Squirrel. Cute But Why?
Somehow it became news that we can interact with characters in Starbucks. Haven’t we been doing that all along? If you haven’t had your dose of reality – augmented reality, that is – let me fill you...
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Spicing Up The Holiday Bird
Soy sauce in the holiday turkey preparation? Hipcricket client Kikkoman adds this ingredient and is educating consumers in-aisle with a mobile program. I discuss it in Mobile Marketer today...
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Steve Smith from Mediapost wrote about the Kikkoman mobile program and quotes me here http://www.mediapost.com/publications/article/163061/kikkoman-mobilizes-for-h... I told Steve that the campaign...
View ArticleMobile's Breakout Star in 2012?
Mobile Marketer asked me which moble channel will shine brightest next year. This is what I said: "The 2012 breakout mobile channel won't be a shiny object. The newest innovation will get the buzz but...
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The Year of Mobile Commerce
It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions -- reaching for their mobile phones...
View ArticleAssessing My Mobile Predictions
Anyone who claims that everything that happened in mobile in the second half of 2011 was predicted is selling you a lie. We’re smarter than falling for untruths, you say? Yup, call me on the iPhone 5...
View ArticleMy Super, If Not Super Bowl, Predictions For 2012
My Super Bowl mobile predictions have been anything but super so I’ll steer clear of forecasting the arrival of mobile calls to action in TV spots in February. Instead, here are my 2012 predictions...
View ArticleMobile's Misses In 2011
Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases....
View ArticleMy 2012 Mobile Forecast For Adotas
Adotas asked me to write about mobile's prospects in 2012. I hit on several topics: Learn lessons from 2011 Think beyond the click Converge your social and mobile efforts Find a vendor with protected...
View ArticleMobile Strategy Should Employ Multiple Means of Participation
In Mobile Marketer's new guide for Mobile Advertising, I wrote about the importance of giving consumers choice about how to interact with you via mobile. The article follows: CTIA reports that mobile...
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Mobile Doing Good Through Charitable Giving
The next time you consider wasting a few minutes bursting bubbles through a smartphone application, please stop and think of doing something more meaningful. More significant than playing a game? Yes,...
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Educating At the Point of Sale
Mobile Marketer asked me about Tylenol's use of QR codes to educate about responsible dosage. Here's what I told the publication: "Consumers often enter stores considering a product, then decide in...
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Mobile and the Super Bowl
Andrew Berg from Wireless Week talked to me about mobile and the Super Bowl telecast. From his story that ran today: While you'd be forgiven for thinking that football is the name of the game on Super...
View ArticleWill Mobile Score During Super Bowl Telecast?
Final questions on my mind in the hours before the Super Bowl telecast: With reportedly half of the Super Bowl spots including a Shazam call to action, will it be advantageous to have a later ad once...
View ArticleMonday Morning Quarterbacking
MediaPost's Steve Smith asked me what I thought about the mobile components in the Super Bowl spots. From his article: "Short-code callouts were few, as many marketers seemed to understand that it is...
View ArticleMy Byline For Mobile Marketer On The Super Bowl Telecast
Each year, I write a piece for Mobile Marketer on the use - or lack of use -- of mobile in the Super Bowl telecast. My new byline follows: “Please - ad with mobile call to action leading to millions...
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Forget Tonight's Oscars - What Happens Tuesday?
I'm as vocal as anyone about the lack of mobile calls to action on mega telecasts -- it has been nothing short of damn frustrating. Tonight provides another opportunity for advertisers with the...
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Notes From A Mobilized Marketer -- The App "Revival" Edition
Remember the predictions of the death of mobile apps? The category just crossed over $25 billion in sales. It never was going to be either/or with the mobile web. On Twitter and elsewhere, people look...
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